Individual contributor

Founding Account Executive

Own the full sales cycle for companies entering or expanding in Canada—from target account strategy and first conversations through to signed business.

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Build a new market. Then do it again.

We are builders at heart, grounded in elite sales craft. Going from 0→1, opening a market without a finished playbook, and turning first signals into a repeatable business is what energizes us. At Scale49, we get to do it again and again.

Our clients are funded companies from the US, Europe, and APAC entering Canada for the first time. We test the market, win the first customers, build the commercial system, scale what works, and eventually hand a functioning Canadian business back to the client. Then we start again.

If you want continuous opportunities to build GTM, sharpen your craft across new verticals, and sell greenfield opportunities without changing companies every two years, Scale49 may be the place for you.

Create qualified pipeline, open priority Canadian accounts, and turn early market learning into a disciplined sales motion.

You will be the full-cycle seller driving business for a Scale49 client entering Canada. You will create pipeline, run discovery, lead demos, navigate buying committees, close the first customers, and help turn live market feedback into the Canadian GTM playbook. This is for an AE who has already helped take a market, territory, or sales motion from 0→1 and wants to repeat that work across multiple businesses.

  • Build a focused Canadian target-account plan and generate your own pipeline through thoughtful outbound, events, partners, and relationships.
  • Own the complete sales cycle from first contact through discovery, demo, business case, negotiation, procurement, and close.
  • Learn each client’s product, customer, market, and competitive context quickly enough to sell with credibility.
  • Run consultative discovery that connects buyer priorities to measurable business outcomes.
  • Test ICP, messaging, sequences, qualification criteria, objections, and deal strategy in the field.
  • Maintain disciplined CRM hygiene, pipeline inspection, forecasting, and follow-up.
  • Bring structured customer and market feedback back to Scale49 and the client team.
  • Document the plays, talk tracks, proof points, and processes that future sellers can scale.
  • Proven full-cycle B2B sales experience with a track record of creating pipeline and closing new business.
  • Direct experience helping build a new territory, market, product motion, or early-stage GTM from 0→1.
  • Strong outbound instincts—you manufacture demand rather than wait for inbound.
  • Excellent discovery, business-case, presentation, negotiation, and written communication skills.
  • Comfort moving between executive conversations and detailed operational or technical workflows.
  • High ownership, low ego, sound judgment, and the ability to move quickly without a finished playbook.
  • Fluency with CRM, sales engagement, research, and AI-enabled selling tools.
  • Strong understanding of how Canadian buyers evaluate, purchase, and adopt new solutions.
  • First 30 days: Build product and market fluency, define priority accounts, launch outreach, and begin high-quality buyer conversations.
  • By 90 days: Create qualified pipeline, progress live opportunities, and turn early signals into sharper messaging and a clearer sales motion.
  • Within 6–12 months: Close Canadian customers, establish referenceable wins, and leave behind a documented, repeatable playbook that can scale or transfer to the client.
  • We push inputs aggressively, then turn one-to-one effort into one-to-many and one-to-ten output.
  • We build sales flywheels and rapidly reinvent the GTM based on direct internal and external signals.
  • Relationships open doors and accelerate deals; our real advantage is knowing when to use Challenger, consultative, Sandler, and other methods to move a buyer forward.
  • We operate comfortably in highly ambiguous, low-support environments without sacrificing action, judgment, or speed.
  • We document what works so every win makes the next market easier to build.

Apply for this role

Help build Scale49 from the beginning.

Share the experience that best demonstrates how you build, sell, and create trust. We’ll review your application against this specific founding role.

Questions? careers@scale49.com